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Why Controlbrand?
Our reputation has been built largely by word of mouth or because someone has admired one of our products in the home of a friend or colleague. So, if you haven't yet had the pleasure of seeing, feeling, or better still owning, a controlbrand, here are a few reasons why you may want to change that.

Unmatched Value

We are a small design house with a simple aim ... we want to put premium quality products within the reach of everyone.

To achieve this we have inverted the usual business model. We employ no middlemen and we bring the factory pricing right to you enabling us to deliver unparalleled value. Our products on display at our dealers arrive directly from the factory and as such eliminates much overhead costs.

Controlbrand or George Clooney?

Our competitors spend millions in the creation of "brand halos" around their furniture through multi-national advertising campaigns, high profile sponsorships and celebrity endorsements. Marketing is, of course, an important part of any business but when the cost of marketing runs to many times the cost of the product, as is often the case in the luxury furniture industry, it seemed to us, to quote the bard, that "something is rotten in the state of Denmark."

Our marketing spend as a percentage of the product price is a fraction of our competitors and we may not, therefore, reach as many people as quickly as our competitors, but when we do we seem to delight more often than not - and if you do see George Clooney sitting in a controlbrand sofa at least you'll have the satisfaction of knowing he paid for it himself!

Honest Pricing

Finally, because we want as many people as possible to enjoy the pleasure associated with owning a truly luxurious product we make sure that the cost benefits of our model, described above, are shared equally with our customers.

Our passionate belief in "honest pricing" means that the selling price of a controlbrand product is around 3 times the base-manufacturing price. The luxury industry average is nearer 10 times and we have an example of a well-known brand that retails for 30 times the manufacturing cost.

We think these multiples are completely unwarranted and exist because there has been no benchmark premium furniture brand with an alternative philosophy. Until now. back to top


From the quiet sophistication of our sofas to the subtle confidence of our wall clocks there is a timeless, understated quality reflected in a controlbrand product which owes much to its roots.

Designed at our studio in Farmingdale, New York, with meticulous attention to every detail, it takes hundreds of hours to complete the design of one of our products but, as we are sure you'll agree, nothing of real value is ever produced quickly. back to top

Unrivalled Service

We have an unashamedly old-fashioned approach to customer service that is borne of an increasing frustration with the ever more impenetrable barriers most companies erect between themselves and their customers. How maddening is it when you can't speak to a human being without first spending half the morning talking to a machine.And what about when you are made to feel like a criminal because you dared to return a shirt or blouse to a famous High Street chain even though they claim they have a "no quibble" returns policy. Aggghhhh!!!

At controlbrand we know that we will only succeed if you're happy. So when we say we have a "no quibble" returns policy - we actually mean it. And if you have a problem and only want to talk to Kevin about it, you will get to talk with him even if he has to call back when he's free. And so on and so on.
No platitudes, just courtesy, respect and common sense.

In the 1970's, Robert Townsend, who was then Chief Executive of Avis Car Hire at the time was famous for creating the motto "We try harder" as the company battle cry in their struggle against the hugely bigger Hertz. We would like to think that same sort of gritty realism is evident at controlbrand. Please tell us if it isn't by emailing me:

Kevin Wu controlbrand@gmail.com


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